Investing in startups is no longer just for venture capital firms or the ultra-wealthy. Today, thanks to online platforms and self-directed retirement accounts, everyday investors can access early-stage private companies. These investments can offer high growth potential and diversification beyond stocks and bonds.
Below, we cover five of the top startup investing platforms. These are selected based on fees, offerings, investor access, reputation, and past performance.
Why Startup Investing Matters
Startup investing is an alternative asset class that allows investors to participate in the growth of private companies before they go public. While risk is higher than traditional investments, the rewards can be significant. Startups drive innovation, and getting in early on a successful company can transform a portfolio.
This type of investing is best suited for investors who:
- Are comfortable with higher risk and longer time horizons
- Want to diversify outside of traditional stocks and bonds
- Are interested in participating in innovative industries
It’s crucial to understand that not all startups succeed. Investors should be prepared for illiquidity, meaning your capital may be tied up for several years. Conducting thorough due diligence and investing within a structured account like a Self-Directed IRA can help manage that risk.
Book a free call with a self-directed retirement specialist
- Review your self-directed retirement options
- Learn about investing in alternative assets
- Get all of your questions answered
Top Startup Investing Platforms
Here are five platforms that make startup investing accessible:
1. AngelList
AngelList is one of the most well-known platforms for startup investing. It offers access to early-stage companies through syndicates and funds. Fees are competitive and they have a strong track record of successful investments. Accredited investors can participate in curated deals across tech, healthcare, and other sectors.
2. SeedInvest
SeedInvest focuses on vetted startup opportunities and has a rigorous screening process. This platform allows both accredited and some non-accredited investors to participate, depending on the offering. Their reputation for quality deals and transparency makes them a popular choice.
3. Republic
Republic allows investors to participate in startup funding with low minimum investments, sometimes as low as $10. This platform emphasizes inclusivity and offers investment opportunities in tech, consumer products, and even gaming startups.
4. Wefunder
Wefunder is one of the largest equity crowdfunding platforms. It gives investors access to a wide range of startups and allows both accredited and non-accredited investors to invest. Their community-driven approach and transparency make it a strong option for first-time startup investors.
5. StartEngine
StartEngine provides equity crowdfunding opportunities with a focus on accessibility. Investors can invest in a variety of industries, and the platform provides extensive information on each offering. Their reputation for compliance and investor education is a strong point.
Investing in Startups Within a Self-Directed IRA
Investing in startups through a Self-Directed IRA is a smart way to take advantage of tax benefits while accessing alternative assets. A Self-Directed IRA allows you to invest in private companies, real estate, and other alternative assets that traditional brokerage accounts often doesn’t allow.
With IRA Financial, you can structure your Self-Directed IRA to invest in these platforms or any other qualified startup investment. This allows your retirement savings to grow with the potential upside of private company investments, while enjoying tax-deferred or tax-free growth depending on your account type.
Risks and Considerations
Startup investing is exciting but comes with risks:
- High failure rate among early-stage companies
- Limited liquidity, with investments often tied up for years
- Volatility and uncertainty of early-stage business performance
Working with a Self-Directed IRA specialist can help you navigate these risks and structure your investments appropriately.
Take the Next Step
Investing in startups can be a powerful addition to your retirement strategy, especially when structured within a Self-Directed IRA. To learn more about investing in startups or any alternative asset class using a Self-Directed IRA, request a consultation with an IRA Financial new accounts specialist today.

About the Author
Adam Bergman is a tax attorney and the founder of IRA Financial, one of the largest Self-Directed IRA platforms in the United States. He has helped more than 27,000 clients take control of their retirement savings, overseeing over $5 billion in retirement assets. Adam is also the author of nine books focused on helping investors understand and confidently manage their retirement strategies.
This article is provided for informational purposes only and does not constitute investment, tax, or legal advice. Any rankings, ratings, or opinions expressed reflect the views of IRA Financial based on internal research, listed criteria, and publicly available data at the time of publication. Rankings are subjective and may not be suitable for all investors. Readers should independently evaluate all options and consult with qualified advisors prior to making financial decisions.
Frequently Asked Questions
Do I need to be accredited to invest?
It depends on the platform and the specific offering. Some platforms allow non-accredited investors to participate in certain deals.
Can I use my IRA to invest in any startup?
Yes, as long as the investment is a qualified asset and follows IRS rules. IRA Financial specialists can guide you on what is allowed.
How long does it take to see returns?
Startup investments are long-term, often requiring 5-10 years before a liquidity event like a sale or IPO.