For many entrepreneurs, the biggest obstacle to launching or acquiring a business is not the idea. It is the capital. Banks demand collateral, investors want equity, credit cards are expensive, and traditional retirement accounts are often viewed as untouchable until age 59½.

There is one strategy that allows business owners to use retirement funds legally, without paying penalties or triggering taxable distributions. It is called the Rollover as Business Start-Up or ROBS solution. When structured properly, it can be one of the most powerful tools for funding a business in 2026.

Used incorrectly, ROBS can create serious tax consequences.
Used correctly, it can transform an entrepreneur’s financial future.

This guide explains what ROBS is, how it works, who qualifies, and how to choose the right provider.

What Is ROBS (Rollover as Business Start-Up)?

ROBS is a financing structure that allows individuals to use existing retirement funds, such as a 401(k), traditional IRA, or other qualified plan, to invest in their own business without triggering early distribution penalties or income taxes.

Under ROBS, your retirement account invests directly in your business by purchasing stock in a new corporation. The retirement plan becomes a shareholder in the company.

This is not a loan.
This is not a distribution.
This is an equity investment.

The business uses the investment proceeds for startup costs, acquisitions, working capital, payroll, inventory, and other business expenses.

ROBS vs. Self-Directed IRA: Key Differences

Many people confuse a Self-Directed IRA with ROBS, but they are not interchangeable.

With a Self-Directed IRA, you may not invest in a business in which you or a “disqualified person” are actively involved. The law prohibits your IRA from owning a company that you manage, control, or work for.

ROBS is different.

ROBS allows your retirement plan to invest in a business even if you are actively involved, own the company, and receive a salary.

Key distinction:

  • Self-Directed IRA: Cannot invest in a business you operate or control
  • ROBS: Designed specifically for business owner investment

How Does ROBS Work?

The ROBS process involves several coordinated legal and financial steps:

  1. Establish a brand-new C Corporation. ROBS requires a C-Corp. LLCs and S-Corps will not work.
  2. The new corporation adopts a qualified 401(k) plan.
  3. Your existing retirement funds are rolled into the new 401(k) plan tax-free.
  4. The 401(k) purchases stock in the new corporation.
  5. The corporation uses that capital to operate the business.

From that point forward, your retirement plan owns part or all of your company, and you may work there, earn a salary, and grow the business.

Is ROBS Legal?

Yes, when structured properly.

ROBS is based on long-standing provisions in Internal Revenue Code 4974(d)(13) that allow qualified plans to purchase qualifying employer securities. This structure exempts the transaction from IRS prohibited transaction rules under IRC Section 4975(c).

The IRS has scrutinized improperly executed ROBS arrangements, but ROBS itself is fully legal when structured according to the rules. Problems arise when providers cut corners.

The IRS requires:

  • An actual qualified retirement plan
  • Real corporate stock issuance
  • Fair market valuation
  • Nondiscriminatory employee eligibility
  • Annual reporting
  • Corporate governance
  • Separate accounting

ROBS fails when operators skip steps or treat the structure casually.
ROBS succeeds when executed with legal rigor.

The Advantages of ROBS Funding

1. Avoid Taxes and Early Withdrawal Penalties

With a ROBS structure, you are not taking a taxable distribution from your retirement account. Your retirement funds roll into a newly created 401(k) plan and are then invested into your business through the purchase of corporate stock. Because this is an investment rather than a withdrawal, there are no income taxes and no 10% early withdrawal penalties, regardless of your age.

This is fundamentally different from cashing out an IRA or using a personal loan. You are reallocating retirement capital into a business investment in a way the IRS expressly permits, preserving 100% of your retirement balance.

2. Actively Own and Operate the Business

Under normal IRA rules, you are prohibited from working for, owning, or managing a company your retirement account invests in. ROBS removes that restriction.

With a properly structured ROBS plan, you may:

  • Own the business personally
  • Serve as an officer or employee
  • Receive compensation
  • Make operational decisions
  • Participate in the company’s growth

This creates a major advantage over traditional SDIRA investing. ROBS allows you to build, operate, and scale the company while your retirement account becomes an equity owner, participating in the upside as the business grows.

3. Dividends and Business Growth Flow Back Tax-Free

When the business produces profits, dividends are paid directly to the 401(k) plan as a shareholder. That income is not taxed at the corporate owner level and does not appear on your personal tax return. Instead, it compounds inside the retirement plan on a tax-deferred or tax-free basis, depending on whether your plan includes a Roth component.

This allows profits to feed directly back into your retirement wealth. Over time, tax-free compounding can significantly increase capital accumulation.

4. Tax-Deferred or Tax-Free Business Exit

If the business is eventually sold, the proceeds from the stock sale flow directly back into the 401(k) plan. In a traditional plan, this growth is tax-deferred. In a Roth 401(k), the gain may be completely tax-free.

Compared to selling a personally owned business, where capital gains taxes often consume a substantial portion of the exit value, ROBS allows the retirement plan—not you—to own the business stock. This keeps the sale inside a tax-advantaged structure.

5. Invest in Yourself

ROBS is the only IRS-approved structure that allows retirement funds to purchase ownership in a business you actively run. Unlike an IRA, which prohibits personal involvement, ROBS turns your retirement account into a growth engine for your entrepreneurial vision.

When your business succeeds, your retirement account benefits directly without taxes, penalties, or middlemen. ROBS aligns your capital with your knowledge, skill, and effort.

The Tradeoffs of ROBS

ROBS is not perfect:

  • It requires a 401(k) plan, not an IRA.
  • It requires a C-Corporation, not an LLC.
  • C-Corps pay a 21% corporate income tax, unlike pass-through LLCs.

In exchange, you gain tax-free equity ownership in your own business, something no LLC or IRA can provide.

Book a free call with a self-directed retirement specialist

  • Review your self-directed retirement options
  • Learn about investing in alternative assets
  • Get all of your questions answered

Funding Your Business: ROBS vs Other Strategies

StrategyCan Own Business You Operate?Loan Required?Tax-Free?Structure Limit
SDIRANoNoYes50% ownership cap
Solo 401(k) LoanN/AYesYes$50,000 max
ROBSYesNoYesRequires C-Corp

ROBS is not a workaround. It is the only legal solution for personal business ownership using retirement funds.

Who Is Eligible for ROBS in 2026?

You are eligible if:

  • You have retirement funds from a former employer
  • You are starting or acquiring an operating business
  • You are willing to form a C-Corporation
  • You can offer a compliant retirement plan
  • You intend to be actively involved

ROBS is not intended for passive investing. It is for entrepreneurs who want ownership.

Choosing the Right ROBS Provider

Not all providers are equal. Many set up the structure and then disappear.

ROBS requires:

  • Annual 401(k) compliance
  • Corporate filings
  • Plan testing
  • Valuations
  • Employee eligibility
  • IRS reporting

If your provider cannot perform these tasks annually, your ROBS fails silently.

What to look for:

  • Tax expertise
  • Ongoing plan administration
  • Compliance oversight
  • Transparent pricing
  • Annual filings included
  • No pressure tactics
  • Installment pricing options
  • IRS support

Why IRA Financial Is the Industry Leader

IRA Financial is not just a document company. It is a compliance company.

Founded by tax attorney Adam Bergman, IRA Financial has more than 15 years of experience establishing and maintaining ROBS structures nationwide.

With 27,000+ clients and over $5 billion in assets, IRA Financial is the largest independent Self-Directed retirement provider in the country.

Services include:

  • Custom plan drafting
  • C-Corp formation
  • Plan administration
  • IRS filings
  • Employee compliance
  • Fair valuation review
  • Audit support
  • Ongoing consulting
  • Annual reporting

All services are provided in-house.

Final Thoughts: ROBS Is Powerful, But It Must Be Done Right

ROBS is not one-size-fits-all and is not appropriate for every entrepreneur or business model in 2026. It requires forming a C corporation, complying with ERISA and IRS retirement plan rules, and ongoing administration of a qualified 401(k) plan.

For entrepreneurs who meet eligibility requirements and commit to operating a C corporation with a properly designed 401(k) plan, ROBS stands alone. It is the only legal strategy that allows access to retirement funds without triggering income taxes or early withdrawal penalties while allowing personal ownership, management, and compensation from the business.

When structured correctly, ROBS does more than fund a business. It aligns your time, effort, and capital inside one powerful financial engine. You are redeploying retirement funds into a company where your retirement plan becomes an institutional investor, potentially earning a salary, receiving tax-advantaged dividends, and exiting the business with gains flowing back into your retirement account tax-free or tax-deferred.

ROBS also gives you permission to invest in yourself. Unlike traditional retirement accounts, which prohibit ownership or involvement in a business, ROBS is Congress’s acknowledgment that retirement capital can support entrepreneurship, innovation, and job creation.

When executed by the right provider, ROBS unlocks a powerful class of opportunity, transforming retirement savings into a business growth engine without taxes or penalties.

Adam Bergman - Founder

About the Author

Adam Bergman is a tax attorney and the founder of IRA Financial, one of the largest Self-Directed IRA platforms in the United States. He has helped more than 27,000 clients take control of their retirement savings, overseeing over $5 billion in retirement assets. Adam is also the author of nine books focused on helping investors understand and confidently manage their retirement strategies.